Dive into the concept of AI and it's potential to improve engagements with key stakeholders during scientific exchange and personalization
Discuss the four popular utility types of AI Agents and explore those most applicable to Medical Affairs
Demonstrate practical examples and tools, showcasing how AI offers value for different roles to effectively integrate AI into their training and workflows.
As demand grows for real-world proof of value, HEOR/RWE has become essential in bridging clinical outcomes with payer and provider expectations. Medical Affairs is uniquely positioned to interpret and communicate these complex value narratives—elevating its role from scientific support to strategic leadership. Together, HEOR/RWE and Medical Affairs can drive smarter launches, stronger stakeholder trust, and greater enterprise impact. The next generation must be ready to articulate both scientific and economic value with clarity and credibility.
