As demand grows for real-world proof of value, HEOR/RWE has become essential in bridging clinical outcomes with payer and provider expectations. Medical Affairs is uniquely positioned to interpret and communicate these complex value narratives—elevating its role from scientific support to strategic leadership. Together, HEOR/RWE and Medical Affairs can drive smarter launches, stronger stakeholder trust, and greater enterprise impact. The next generation must be ready to articulate both scientific and economic value with clarity and credibility.
